We do not supply our users with a contact list. We only provide a set of tools for collecting feedback. The contact list should be the property of the record label. We also strongly advise not to download or buy any contact lists from third parties, since your newsletter will automatically get flagged as spam and this may adversely affect the reputation of your label.
If your record label is relatively new and you do not own a substantial contact list, don’t worry, because the function for inviting new contacts will be added in the very near future. If you are reading this, then this probably has not yet been launched. The launch of this function will be additionally announced.
Every receiving Internet Service Provider is using different spam filtering techniques and some pretty crazy ideas on how to combat spam. So you will undoubtedly have some of your email filtered during your promo emailing campaigns.
Before we list the main reasons as to why your promo emails are ending up in spam folders, we would like to note that emails sent to people, who didn’t personally subscribe or gave their explicit permission to be contacted, could be flagged as spam, no matter how valuable and desirable these promo emails are.
Things you can do to improve your promo email delivery:
- If you use corporate domain you need to use corporate e-mail also. The return email should be on the same domain as your website.
- Content plays a major role in filtering email. Try to avoid using links in the description of your release. Avoid using all caps lock, spammy sounding content, etc.
- Avoid Spam Trigger Words and Phishing Phrases in the description of release. There is no complete list of spam trigger words, but try not to use words like “viagra”, “free”, “trial”, “sample”, “access”, “amazing stuff”, “cheap”, “guarantee”, “extra cash”, “promise you”, “thousands”, etc.
- When your promo campaign has begun you should regularly check your email on automatic Sender verification with Verification Code from anti spam systems.
- Do not use purchased or scraped contact lists for promo. As these bases include a lot of inactive emails and could be a signal for spam filters that these bases are illegal. For a quality promo campaign try to always work and communicate with your contact list by yourself.
Spam filters consider a long list of criteria when judging the spamminess of an email. They’ll weigh each factor and add them up to assign a spam score, which helps determine whether a campaign will pass through the filter. If the score exceeds a certain threshold, your email will get flagged as spam and go straight to the junk folder. Each spam filter functions a bit differently, though, and “passing” scores are typically determined by individual server administrators. This means that an email could pass through Spam Filter A without issue, but get flagged by Spam Filter B.
As for that list of spammy criteria, it’s constantly growing and adapting, based on — at least in part — what people identify as spam with the Mark as spam or This is junk button in their inbox. Spam filters even sync up with each other to share what they’ve learned. There’s no magic formula — and spam filters don’t publish details regarding their filtering practices — but there are steps you can take to avoid landing in your subscribers’ junk folder.
If a certain contact of yours is not able to receive a promo, here is what you should do. Open your contact list, click on "Contacts" button on the left side of the screen, find the contact in question, open the menu and click 'Request approval'.