Description of a Release

Content plays a major role in filtering email. Try to avoid using links in the description of your release. Avoid using all caps lock, spammy sounding content, etc.

Avoid Spam Trigger Words and Phishing Phrases in the description of release. There is no complete list of spam trigger words, but try not to use words like “viagra”, “free”, “trial”, “sample”, “access”, “amazing stuff”, “cheap”, “guarantee”, “extra cash”, “promise you”, “thousands”, etc.

In the description of your release you should never include Javascript, form code, or video within your email. This is a guaranteed way to get filtered.

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